October 06, 2006
“Aperture war”? Gimme a break.
To dignify or not to dignify, that is the question…
Normally I prefer to let random piles o’ nonsense pass by unremarked, but this one has been Dugg, and the resulting traffic makes me feel like saying something.
So, an anonymous article says that an unnamed Adobe exec “vented ire and shock* ” at an unspecified company meeting. Very racy!
For what it’s worth, I don’t recall anything like this happening, and other folks don’t, either. That said, it’s hard to prove a negative, especially without names, quotes, etc. In any case, it would have been nice if someone–anyone–had approached Adobe for confirmation or comment, instead of taking the story at face value.
Here are a couple of tips for any self-styled business news source:
- Include bylines (y’know, so we know who’s saying what).
- Feature actual quotes and sources (ditto).
- Don’t suggest that big, publicly owned, successful companies would do manifestly stupid, self-defeating things like “dropping or delaying support for Apple’s new Intel platform products with the upcoming version of Adobe Photoshop CS3.” Mactel nativeness is expected to motivate a lot of folks to upgrade, and if Adobe could flip a switch and make it happen tomorrow, we would–Aperture and anything else notwithstanding.**
Now, does the Lightroom team want to kick Aperture’s butt? You bet! And can we safely guess that the Aperture team wants to wipe the floor with Lightroom? Hell yeah! And is this all good for customers? Absolutely. I know both companies to be full of bright, passionate, ethical people, and some healthy competition benefits everyone.
So listen, my Mac brethren: We’re working like mad on this Mactel thing (with Apple’s excellent ongoing help) because it’s the right thing to do for customers. Everyone knows that, and assertions that Adobe would do something petty and stupid just to irk Apple–well, they’re not worth the pixels they’re printed on. (It was a pitch in the dirt, but I felt I had to set the record straight.)
Oh, and one more thing: news we share over the next weeks and months is going to confound a lot of critics. Stay tuned.
And now, back to work.
* Incidentally, Aperture wasn’t a surprise to Adobe. As I said at the beginning, it’s something we’d expected for a long time. Apple had likewise anticipated Lightroom.
** Not convinced? Here’s a little history: When the PowerPC first came to the Mac, Adobe released a free plug-in for Photoshop 2.5. And when the G5 was released, Adobe released a free update for Photoshop 7, despite the fact that CS1 was roughly six weeks away. We spent time this year trying to do the same for CS2, but it wasn’t in the cards.