Comments on: Adobe video apps: Back to the Mac

By: Durin Gleaves

Durin Gleaves — Mon, 08 Jan 2007 08:43:32 +0000

It was also near-impossible to stay competitive when Apple released FCP as they were allegedly heavily subsidizing companies to start using it. A friend who is a television editor in New York told me that they received several top of the line mac’s with FCP installed and were basically told to keep them and if they used FCP to edit, to allow Apple a bit of publicity out of it. Unfortunately they were a hardcore Avid house, and couldn’t get their work done fast enough in FCP (his show aired about 6 hours after it finished taping) so they stuck with Avid.
There was no one doing this sort of thing on the Windows platform, no clear leader dominating the field, so I think it made business sense for Adobe to pull back the reins and focus their efforts on becoming the leader in one market, then come back to the Mac. Otherwise, I don’t think Premiere would have lasted were it forced to spread itself too thin.

By: Michal

Michal — Sat, 06 Jan 2007 06:56:51 +0000

Christen, it’s not that weird that OS X wasn’t the main goal of Adobe because G3/G4/G5 based macs just failed to deliver audience wide enough to justify development costs of every single Adobe app…now when intel based macs are selling like hot cakes and Apple’s market share is going up this cost is now justified…imho

By: Chirsten

Chirsten — Fri, 05 Jan 2007 12:39:09 +0000

How lovely, I'm sure Apple Pros will be flocking back to a company that continually treats them like second-class citizens across the board (from developers to video professionals, etc). No thanks. [Thanks for the words of encouragement. Adobe increasing its support for the Mac = a chance to beef on Adobe. Kind of unhelpful, don't you think? It's a big company, and not every decision by every team over the years has favored the Mac--that's true. I personally have nothing to do with history involving FrameMaker, old versions of Acrobat that lacked features on the Mac, etc. I'm just asking that people try to focus on the positive, which is that over the last year or so Adobe has been increasing support for the Mac, and that's a good thing. In an interesting juxtaposition, I read this right after reading happy news about using Flex Builder on OS X. --J.]

By: Michal

Michal — Fri, 05 Jan 2007 06:32:13 +0000

What you should really have is to have a public beta, even a very short one to get FCP users to know AP.... [I think that's a great idea. Tens of thousands of people have downloaded the Soundbooth beta & have provided lots of good feedback. I can't speak for other teams and their plans, but all the betas to date have been well received. --J.]

By: Frank Fulchiero

Frank Fulchiero — Fri, 05 Jan 2007 02:12:58 +0000

Great! We still have a faculty member with many tens of hours of partially-edited video projects in Premiere 6.5 on the Mac, and keep a G5 with OS 10.3.9 and QT 6.5 just so he can keep editing. It would be great if the timelines can be migrated to the new Premiere. Here’s hoping.
6.5 is actually pretty stable with the latest QT and OSX on the Mac, but there are ‘stretch’ marks in the audio and it gets out of sync.

By: Razorhead

Razorhead — Thu, 04 Jan 2007 15:21:44 +0000

I suspect that by summer 07 Adobe will announce a Mac verson of both Premiere Pro and Premiere Elements.When I switched to the Mac it was a chore learning Final Cut. I’m still not very comfortable with it. I look forward to Adobe’s entry to this market.

By: Michael

Michael — Thu, 04 Jan 2007 13:19:31 +0000

It’s awesome…I have been using AP for some time but now I’ve switched to OS X and FCP just feels different(not as good).
That competition should bring some new features to the table from both companies:). And I really hope for some competitive pricing from Adobe’s side:)
[Cool; I agree that competition will bring out the best in all players. --J.]