January 30, 2007
HD Photo format coming to Photoshop
Microsoft & Adobe have been working together on a plug-in that will offer support for HD Photo (née WMP*–Windows Media Photo), the new Microsoft-developed imaging format, in Photoshop. HD Photo offers advanced compression (both lossless & lossy) and improved dynamic range relative to the standard JPEG format. Timing won’t permit us to have support into the CS3 box, but we’ll find a way to get it out there. My manager Kevin Connor noted,
"What’s good about HD Photo is that it was designed specifically for digital photography, with a good understanding of how digital photography usage is evolving," Connor said. "It will certainly take time for HD Photo to be as broadly accessible as JPEG–if it ever is quite that broad–but there can be reasons even today why a consumer might prefer to use HD Photo."
As with JPEG2000, which Photoshop began supporting in 2003, our goal is to ensure that support exists in Adobe apps ahead of customer demand. That way, as images begin appearing, you’ll be good to go.
*The new name is far nicer, no?