March 01, 2007

So, what’s this about a hosted Photoshop?

By now you’ve probably seen a whole bunch of stories about how Adobe is planning to put a version of Photoshop online in the next six months or so, based on remarks from CEO Bruce Chizen.  Here’s the original CNET story, as well as a distillation of the quotes from Bruce.

I view this evolution of Adobe imaging as a logical (and exciting) extension of what we’ve been doing for several years.  The company recognized that one size doesn’t fit all, and that it’s possible to leverage core imaging technology & experience to build a variety of related solutions.  That’s what has led to Photoshop Elements (starting with core PS editing, removing pro-level complexity, adding hobbyist-oriented creation & sharing tools) and Photoshop Lightroom (leveraging Camera Raw, metadata, and workflow experience).  A Photoshop-branded online editor lets us start bringing the tech to new customers–much like the new Adobe Remix reaches new customers using Adobe Premiere technology.

To set expectations properly, I think it’s important to mention that by "Photoshop-branded" we don’t mean the professional version of Photoshop.  The tools being discussed here are targeted at the consumer market–especially all the people using social networking and media sharing sites.

Exciting times are ahead.  And meanwhile, we’re working hard to keep opening doors to the online world in Adobe desktop apps. The upshot is that Adobe imaging technology can migrate to the Web, and the Web can transform and enhance desktop tools.

Posted by John Nack at 1:34 PM on March 01, 2007
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