April 24, 2007

Photoshop Extended wins Vidy, more at NAB

I was really pleased to hear film & video peeps’ response to Photoshop Extended last week at NAB, and today we got some more good news: NewBay Media (publishers of Digital Cinematography, DV Magazine, and more) awarded Photoshop CS3 Extended their "Vidy" & "Top Innovation" awards.  Thanks, guys!  Meanwhile Adobe Soundbooth took home DV’s Black Diamond award.

As long as we’re being a little immodest, I’ve seen some other great comments in recent days:

  • "It’s simple, really," writes Jim Heid in Macworld. "If digital imaging is an important part of your creative life, you’ll want Adobe Photoshop CS3. The new version provides so many improvements in so many areas that no serious digital photographer, video artist, or designer should be without it" [emphasis added].
  • "This upgrade is a no-brainer if you’re a regular Photoshop user," says CreativePro’s Ben Long. "The combination of enhancements to staple features, such as Curves and the Clone Stamp, combined with powerful new additions like the Black and White conversion and Camera Raw enhancements, mean that there’s something for everyone in this update."
  • PC World lists Photoshop among "The 50 Best Tech Products of All Time."
  • Elsewhere, MacDirectory had this to say about Adobe as a whole:
    • "Beyond all the products enhancements and features revealed at the CS3 launch, the one thing that made the strongest and possibly most important impression was Adobe’s attitude. They retained all the enthusiasm and drive of a company that’s battling for market share. They know what their customers need and they deliver that and far more. With each new version, their products are not only richer, but also faster. They are not only a market leader, but remain one of the market’s leading innovators. When Adobe required Macromedia, many of us were concerned that the sudden lack of competition in the electronic design marketplace would lead to a creative lull in product development. Instead, it appears that the energies of two great companies have combined to bring us even more dramatic advancements."
  • And lastly, I spied some nice props on the forum : "Chris Cox, I promise you that you will have made a massive contribution to the field of astrophotography with the release of CS3. Your new image stacking + stitching algorithm is going to allow for immense advances in alignment, noise correction, and overall image optimization. This is a hugely powerful tool, and a significant advance over currently available software. I can tell you personally that it will likely save me several hundred manhours of labor per year. Can’t wait to get my hands on a fresh copy. Thanks Chris – this is going to be marked as a watershed moment in astrophotography development."

This all seems to be going over well, according to the analysts at PiperJaffray who surveyed customers at this month’s sold-out Photoshop World. [Via Scott Kelby]

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