April 05, 2007
What my parents hear when I talk about work
When you talk to loved ones about techy stuff, do you imagine it sounds to them something like this? The video, pitching a device called "The Retrooencabulator," may or may not be a gag, but it’s brilliant either way. Now, as I get ready to take a stage at Photoshop World, I can only hope my demo doesn’t sound like so much mumbo jumbo… [Via Michael Tapes]
The vid reminds me of my first real Web job, when my company was designing a site for Brisk Iced Tea. (Remember those claymation ads?) I was so proud that I called my folks and walked them through pulling up the site. Even the most basic terminology can be a problem:
- Me: "Now click the window with Bruce Lee in it…"
- Them: "Oh, there’s no window."
- Me: "What? I mean, you see Bruce Lee, right?"
- Them: "Oh yes."
- Me: "Okay, now click the window he’s in…"
- Them: "But he’s not in a window, he’s in a temple of some sort…"
- [Continue like this until I finally realize that they’re looking for a literal, physical window, and have no idea what the little box around the Web site is called. Aaaaand, cut.]
[Update: Okay, it’s gotta be a gag; see also this Chrysler video. Sometimes during a long press tour, PMs will challenge one another to sneak little phrases into their demos (“the ol’ college try,” “gonna end in tears,” etc.), just to keep it interesting. Now I really want to hear Chad Siegel talk about InDesign’s sinusoidal magneto-reluctance…]