December 13, 2007
LL Cool P: Ladies Love Cool P’shop
I’m not sure how they arrived at this stat, and I don’t see evidence of a gender-based usage difference in Adobe’s internal research numbers. Here’s a funny one, though: women responding to those surveys seem more likely than men to have pirated Photoshop. In fact, whereas women comprise 46% of the legal responders, they comprise 64%–nearly two thirds–of the suspected pirates!
This finding prompted a chorus of "Aaarrghs!" from the women of Adobe Research, not to mention some ill-advised plays on the word "booty." ;-) [Via Claiborne Brown, Julie Baher, & Bryan Hughes]