December 13, 2007

LL Cool P: Ladies Love Cool P’shop

There’s an interesting article on TechCrunch, saying that according to software usage tracking company Wakoopa, "women spend about twice the time in Photoshop than men." [Via]

I’m not sure how they arrived at this stat, and I don’t see evidence of a gender-based usage difference in Adobe’s internal research numbers.  Here’s a funny one, though: women responding to those surveys seem more likely than men to have pirated Photoshop.  In fact, whereas women comprise 46% of the legal responders, they comprise 64%–nearly two thirds–of the suspected pirates! 

This finding prompted a chorus of "Aaarrghs!" from the women of Adobe Research, not to mention some ill-advised plays on the word "booty." ;-)  [Via Claiborne Brown, Julie Baher, & Bryan Hughes]

Posted by John Nack at 4:54 PM on December 13, 2007
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