January 29, 2008

State of the Typographic Union

The frontrunners: Sens. Barack Obama and John McCain.  So says the Boston Globe, analyzing the type treatments of the US presidential candidates.  Of Obama: "Clean pen strokes evoke a well-pressed Armani suit."  Of McCain: "Everything about this logo says you can buy a car from this man."  [Via reader Tim]

Elsewhere in the world of type:

Posted by John Nack at 12:07 AM on January 29, 2008

Comments

Reed Reibstein — 07:43 AM on January 29, 2008

It's been all over the type blogs, but in case you haven't seen it (and since you're already linking to Hoefler & Frere-Jones), H&FJ just released a new typeface: Archer, "the colorful slab serif." http://typography.com/fonts/font_overview.php?productLineID=100033

[Yep; peeped it, but it didn't set my hair on fire. Thanks for the link, though. --J.]

Jason The Saj — 08:30 AM on January 29, 2008

Thanks for the insightful article post. :)

David Zeller — 08:47 AM on January 29, 2008

Anyone know what typeface Obama uses in his logo?

D.

Stephen — 01:31 PM on January 29, 2008

David - Obama uses Perpetua for his logo and Gotham elsewhere.

David Zeller — 02:32 PM on January 29, 2008

Stephen -- so it is! The answer was so right in front of me, I didn't even notice!

Thanks.

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