May 12, 2008

I say “Adobe” you say…

…what, exactly?  That’s what Noah Brier’s fun Brand Tags project asks, and here’s what people have said so far.  It’s kind of fun to read the small print, too: "arcane awesome bastards… stucco structure… techy teepee telef√≥nica terrorists…"  (Too bad Adobe doesn’t make people think "hot cyclone action," like Dyson does.)  You can play your own word association game on the main page, and you can go backwards, playing name that brand based on what people say. [Via Mark Baltzegar & John Dowdell]

PS–Speaking of things affecting the Adobe brand, there’s always Adobe Updater, now the subject of its own music video. [Via Zalman Stern]

Posted by John Nack at 7:30 PM on May 12, 2008
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