May 19, 2009

“Ask A Photoshop PM”

For years now The Onion has been running their “Ask A {So-And-So}” series of articles (e.g. “Ask A Navy SEAL“), in which a bizarre choice for an advice columnist replies to every inquiry with complete non-sequiturs. Last night my fellow PM Bryan O’Neil Hughes asked me a family-related question that I somehow turned into a discussion of a planned Photoshop feature. “You know,” he said, “this whole thread is straight from the Onion’s ‘Ask a Photoshop Product Manager’”:

Dear PS PM, I’m having trouble choosing a good gift for Valentine’s Day. I just want to do something special for my boyfriend. Do you have any ideas?

PS PM: So, you want to start through Camera Raw or Lightroom, making sure you’re converting to DNG. I really recommend that you preserve the fidelity of your image’s 16-bit data and embrace a Smart Object workflow….once in Photoshop….

Posted by John Nack at 12:05 PM on May 19, 2009
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