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May 10, 2009
Sunday Type: Letters as particles, leaves, & more
- Stihl takes a whack at the news with their various power tools.
- Motion
- Type materializes, swirls, and explodes in this Audi "Filter" spot. The making-of piece makes one appreciate the enormous labor that goes into even a short piece.
- Mercedes-Benz drives through a world of type. Love that lightning.
- Nico Casavecchia's La Mancha uses type to beckon viewers to "the Spain of Don Quixote." (Man do I wish I could speak Spanish in that voice; I could really irritate the family.)
- Furniture
- The laser-etched Type Tray is meant to keep your, ah, family ampersands frosty.
- Dig this "Limited Edition" chair (for anything but sitting, of course).
Comments
The Audi advert is very interesting. It clearly took an immense amount of work (and money) to make it, but to be honest I was disappointed with it.
Then I watched the making of video, and the version at the end of it with a different music track - it sounds like a sort of alphabetic a capella track - was far better. Strange how that style of music brings out the meaning of the images, but it just works for me in a way the more new age music completely failed to do.