November 10, 2010

Learn to switch from Final Cut to Premiere Pro

Hey, remember which company makes multiple* 64-bit, GPU-accelerated video tools for the Mac?  (Hint: it’s not Apple.)

If you’re a Final Cut Pro user, check out live sessions next week in which veteran FCP users talk about how and why they’ve moved to Premiere Pro–and how you can, too.

* “Any” would also work

Posted by John Nack at 3:20 PM on November 10, 2010

Comments

  • jcool — 8:36 AM on November 11, 2010

    This post is one spectacular troll. Love it.

    [So, let’s get some smack-talking started. :-) Seriously, it’s funny how silent the Mac partisans go when the “bad guys” do a better job of supporting Mac users (in the sense of delivering fast, modern software) than Apple does. It’s amazing to me that after all the fuss Apple made over 64-bit versions of software in Snow Leopard (text editors, etc.), the brand-new version of iMovie–a memory-intensive app–remains 32-bit. Do we hear a peep from anyone, anywhere? But man, if Adobe had dared to sin against the Mac community in such a way… I know my bitching must be off-putting, but maybe people could think *just a little* before throwing so many stones at good people (here and elsewhere) who are trying to do the right thing. Ah, who am I kidding? –J.]

    • jcool — 11:25 AM on November 11, 2010

      Ha. No, I’m serious, I thought it was funny because it’s always fun to tweak the zealots. I’m with you on this one.

      I also really enjoy having Flash on my EVO too. Which is weird, because I heard it was impossible for a phone to do that, or something like that. Now, if only there was an app for viewing PSDs, AI, etc for Android..we could call it Bridge. ;-)

      Platform snark aside, PS 64bit CS5 hasn’t been a bed of roses for me. I nearly gave up on it and went back to CS4 due to this issue:

      http://forums.adobe.com/message/2851036

      (After turning off Font Explorer X’s plugin, it has gotten much better, but still occasionally has a 10-20 sec slowdown)…and I’m on Leopard.

  • Lucky — 8:43 AM on November 11, 2010

    Even thou I am a big Apple fan, I totally agree with what you just said. Maybe you should say it louder and I hope Apple listens.

  • Adam — 10:36 AM on November 11, 2010

    I hesitate to respond to overt trolling like this, but since I’m seeing this link get passed around, uh… well, there’s The Foundry, Autodesk, Imagineer, Side Effects… But you alredy know that because you’re a smart guy that knows your competitors (and partners!). And you also know that the fxplug architecture allows GPU acceleration in applications that support it… like Final Cut Studio.

    Yes, you have 64-bit support in your pro apps before Apple. Great! I have long been a fan of the professional application side of Adobe, but this public baiting that has been going on makes Adobe and its employees look small and petty. It’s embarrassing.

    [Perhaps you’re right. But maybe if you’d spend the last 10+ years of your life trying to build great Mac software, only to get crucified over and over, you too would take a little satisfaction in saying “So there.” –J.]

    • Adam — 11:38 AM on November 11, 2010

      I understand, and was well aware as I read your post that there is definitely some undeserved baggage there. I think, however, that leaders and innovators shouldn’t feel the need to lower themselves to the same level as comment trolls. No need to take glee in others’ failures or shortcomings: Make clearly superior products that respond to market needs and the users will come. What struck me was seeing such an intelligent and well respected person stooping to that. It seems out of place.

      [Points well taken. –J.]

  • Randy Little — 11:18 AM on November 11, 2010

    I know Randy Ubillos from my days working at Macromedia and while its been a long time. I really doubt he would still be at apple if he wasn’t doing something really amazing.

    [Well, I thought that his getting video editing working on a friggin’ telephone was pretty amazing. –J.]

    So talking smack for the sack of talking smack or you are paid to use the tool is just un ethical.

    [It’s funny how sensitive people get whenever Apple gets tweaked for something. Look: Adobe has beaten Apple to market over and over with 64-bit pro apps. Lightroom beat Aperture to 64-bit by nearly two years, and last time I checked, Adobe was making twice as many 64-bit pro Mac apps as Apple. If I point any of that out, however, it doesn’t mean that Adobe has been a great Mac developer, it means I’m “unethical.” –J.]

    Or is the the same company that sent Adobe people around in Adobe shirts it heckle competing programs at a sebold convention over a decade ago still wearing there Adobe shirts.

    [I have no idea what you’re talking about. Perhaps you’re thinking of your former Macromedia colleagues who publicly stomped on boxes of GoLive at the Flashforward conference, then–after Lynda Weinman made them stop–had the stones to send her an invoice for their “losses.” –J.]

  • C Koerner — 12:30 PM on November 11, 2010

    John, is Apple a frenemy of Adobe?

  • melgross — 1:11 PM on November 11, 2010

    This whole argument is absurd! I would never use anything other than the CS suite, but I wouldn’t move to Premiere from FCS either, 64 bits or not.

    Even CS5 has plenty of problems. Single cpu save, poor multi core support, etc. But, it’s still the best overall.

    So can we stop the sniping?

  • Lars — 1:52 AM on November 12, 2010

    What’s up with all the sour comments? I love the fact that John makes all these posts which i read every single day. I can’t imagine how it feels to get bashed on everytime you write about apple or flash. I’ve been using adobe programs for over 9 years now and been teaching them to other students for 7. I love what Adobe have done for me over the years and PP CS5 are insanely faster now, and I use mac at work and a PC at home.

    I remember back in the days i specially upgraded my system (from AMD to Intel) just to be able to use Premiere Pro instead of 6.5 to edit features. (and 6.5 crashed all the frikkin time)

    I’m teaching students how to use: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Soundbooth, Flash, Dreamweaver and a bit of Flash Catalyst. (but not in the same class though =)

    I may be a bit biased, but that’s only because Adobe have made the best programs out there. Not perfect programs but without the best. And yeah FCP will lose customers to PP CS5

  • BooneJS — 9:45 AM on November 13, 2010

    I’m familiar with Apple’s lineup of iMovie, FCE, and FCP. I’m a dad who doesn’t just want to dump AVCHD to DVD (or online) without sprucing it up. The “I’m a dad” part means paying $900+ for a video editing package is out of the question, but I feel limited in iMovie and dislike quality loss from input to output. I owned FCE 2, and liked it, but have been waiting for FCE 5 to be released to upgrade. It just hasn’t happened.

    So, on the Adobe side (btw I’m a LR3+PS CS5 user), where does Premiere Elements map in? iMovie competitor or FCE competitor?

    Coming from photography, I really wanted AVCHD to be my RAW photos, but the lack of cost-efficient AVCHD editing on the Mac means it just isn’t happening for me. Maybe the new Premiere 9 for Mac will help?

    • Mike Iampietro — 10:41 AM on November 15, 2010

      Premiere Elements is really somewhere between iMovie and Final Cut Express.

      It is considerably more powerful than iMovie , offering full timeline editing with 99 tracks, hundreds of effects and transitions, keyframing, sophisticated output options etc.

      Premiere Elements differs from Final Cut Express, in that it is designed for the non-professional video enthusiast. In addition the the timeline, it offers a storyboard UI, and includes a number of features that make creating a movie fast and easy.

      Unlike both iMovie and Final Cut Express, Premiere Elements never converts your AVCHD videos into other formats on import. Premiere Elements lets you edit the native AVCHD files your camera captures.

      Mike Iampietro
      Group Product Manager, Consumre Video
      Adobe Systems

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