March 09, 2011
Media Lab’s clever algorithmically produced logo
MIT Media Lab’s new visual identity, writes Creativity Online,
is based on an algorithm that produces a unique logo for each person, including faculty, staff and students. Each person can claim and own an individual shape, based on the three geometric shapes in the design used, and can use it on their business card and personal website. They can also create animations for any video content the Lab produces, using custom software.