January 12, 2012
New upgrade options for CS3 and CS4 customers
In November Adobe announced Creative Cloud subscriptions, a new combination of CS desktop apps, cloud services, and touch tools. Unfortunately, on the whole we’ve done a poor job of explaining the real benefits to customers, leading to considerable confusion & concern. I’m sorry for the pain that’s resulted.
First, let’s be clear: Adobe does well when you do well. Subscriptions have to be good for customers, or they’re not going to be good for Adobe–period.
What sucks is that the very real advantages of subscriptions (most notably, faster access to feature improvements) have gotten drowned out by the perceived disadvantages. The whole story is clumsy because Adobe hasn’t announced a CS6 version, or any real details about pricing, etc. Now’s not the time for that (sorry–I wish we could share more right now), so I can only ask for your patience. Subscriptions will be more interesting & attractive than you might think, so please stay tuned.
Meanwhile, I’m pleased to say that Adobe has announced a new introductory upgrade offer for customers using CS3/CS4:
- The old deal: If you were on CS4 or earlier at the time CS6 shipped, getting a subscription would be the only way to upgrade to CS6.
- The new deal: If you’re on CS3 or CS4 when CS6 ships, you’ll have until the end of 2012 to upgrade to CS6. You can of course choose a subscription option, and we think you’ll want to.
- Bottom line: During 2012, you don’t have to buy CS5 just to buy CS6.
As I say, please do stay tuned, and please let us know what you think.
[Update in response to comments below: If you recently purchased CS 5.5 and have questions/concerns about that order in relation to this upgrade announcement, please contact customer service so that they can assist you.]