March 14, 2012

Brad Bird on morale

Via his Pixar colleague Michael Johnson:

In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

Posted by John Nack at 8:14 AM on March 14, 2012
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