April 23, 2012

Adobe subscriptions massively lower the barrier to entry

Yesterday, if you didn’t own Photoshop, the cost of getting started was $700.

Today it’s $20*.

Yesterday if you didn’t own the Master Collection, the cost was $2,600.

Today it’s $50–or if you own a CS3 or later app, just $30 (!).

Yesterday if you wanted to reach tablets via Adobe’s Digital Publishing Solution, the cost was $400 per publication.

Soon it’ll be free, for unlimited publications, once you subscribe to Creative Cloud.

This is a very big deal.

 


 

Adobe’s now willing to take a lot less money from you up front.  Why?  Because we think we’ll be able to extend Creative Suite apps to a lot of people who couldn’t afford them previously, and because we think you’ll keep coming back as our offerings get better & better.  That’s good for you & good for Adobe.

We don’t want to sell you something once and say goodbye; we want to earn your business again & again. And with what we have in development, we feel confident we will.

 

*Details:

  • You can subscribe to any CS app for $20/mo. with a one-year commitment, or you can get them all (plus tons of publishing services & storage) for $50/mo. (same commitment).
  • If you prefer to go month-to-month (no commitment), the prices are $30 & $75/mo., respectively.
  • And through August 31 existing Adobe customers can get in on full Creative Cloud membership for $30/mo (one-year commitment; applies to the first year).

 

Posted by John Nack at 3:06 PM on April 23, 2012
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