May 28, 2012

A thought on persuasion

Note to self: More Demosthenes, please.

In 1983, advertising pioneer David Ogilvy summarized his mission as follows: “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip’.”

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