August 15, 2012

Coming soon to Illustrator: Package Files

Creative Cloud subscriptions carry a key advantage: Apps will get periodic feature enhancements (i.e. early access to functionality that would otherwise have had to wait until the next major product release).  Here’s a peek at what’s coming soon to Illustrator subscribers: 

I suppose someone will make a comment like “You are telling me that you are punishing customers who have purchased a license the way it has always worked.” No, actually: no one is getting punished. You now have a way to get early access to new features, but that’s up to you.

If you want to buy a license the traditional way, that’s perfectly fine, and you can wait until the next major version release (CS7) to get these & other improvements. If you subscribe, however, you get an additional advantage.

We should also differentiate these periodic feature enhancements (which are a subscriber benefit) from bug fixes & compatibility updates (which will go to all customers, same as always). We’ll work on being clearer on the latter (believe me, I share your frustration at the pace of info-sharing). The key point, though: nothing is being lost, and something cool is being gained. 

11:05 AM | Permalink | Comments [42]

A Rather Magnificent Seven

Seven years, 3,395 posts, 27,286 comments… It’s been quite a ride since I started blogging here seven years ago today. The blog has been a terrific way to share ideas, engage with customers, wrestle tough issues, and occasionally start (well-intentioned) trouble. Thanks so much for reading, writing, and even ranting. I couldn’t do it, and wouldn’t do it, without you.

Have I learned anything interesting along the way? Nothing too profound, I think: Love it, or don’t bother faking. Respect your readers’ time & attention, rewarding steady visits while omitting anything you wouldn’t want to read. Be loyal to them & they just might return the favor. Don’t try to be a kamikaze social media hero over weekends & holidays, unless you absolutely must. Remember that your writing, even your comments, lives forever, and someday someone (let’s say a lawyer) might present you with an inch-thick printout (flattering!). Like I say, you’d better love it. But remember, too, how insanely lucky we are to have the time & tools to connect like this, and hopefully to illuminate one another’s lives just a bit.

Thanks again, and please keep those cards & letters coming,
J.

[From the archives: Turning 1,000]

8:08 AM | Permalink | Comments [9]
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