The views expressed in this blog are my own and do not necessarily reflect the views of Adobe Systems Incorporated.
“It is simply better than anything else out there.”
The kind of momentum that comes from your primary competitor destroying their own product through mismanagement – I’ll give you that much.
Great video. Now I’m on cloud there is no reason not to use this.
So fast forwarding to today, are we saying Premiere Pro is that much better than Final Cut Pro X ? I know this is an Adobe centric blog but let’s be objective.
I have to agree, even for someone like me who mostly works with motion graphics the integration between Photoshop, After Effects, Premier and Illustrator is just unbeatable.
Additionally if you have experience with any other Adobe program it cuts the learning curve dramatically.
The new Mercury Performance Engine also just creates a great experience and finally utilizes all the resources available on today’s high end machines.
For me, the decision to choose Adobe Premiere (and all of the CS6 plus Lightroom) over Apple’s FCP and Aperture was a total ‘no brainer’.
I have been an Apple fanatic for more than 15 years, but I am seeing now an unmistakable trend in Apple’s direction: out of the pro market and in to the clueless amateurish Facebook/Tweeter market. Out with the computers, in with mobile gadgets. This looks scary for me. I have no doubt that the post-Jobs Apple is nothing more than a money-machine operated by shareholders and accountants.
That said, the Adobe’s direction scares me, too. But as of now, there is no better choice for me.
Rob, you are severely exaggerating. There are many things about FCPX that are best in class. we’ll see how this plays out in the long term, but enough with the “FCPX is for amateurs” BS.
Now if they could fix the “serious error” problem on macs it would be a good start towards replacing FCP 7 (FCP X is a consumer toy).
@ Brad – while you wait for things to work out things in the long run with FCP X, I’ll take Premiere Pro right now (though I do occasionally jump over to FCP 7).
Brad, I am looking at the bigger picture, not just particular features in FCPX.
I am talking about the general trend in Apple’s direction: dumbing down the OS X for the sole purpose of making it look and feel like the iOS mobile system, getting rid of features for pros in favor of features for clueless computer newbies, getting out of the professional market (for example, killing the XSERVE line of hardware, the infinite wait for the new Mac Pro with Thunderbolt etc., etc., etc.).
Mr. Cook and his board of shareholders simply decided that there is much more money to be made in the mass mobile market, so they are stopping catering to the pros who had helped them avoid bankruptcy in the most difficult years (remember DTP?).
Oh, please, please, please spare us the vomit-inducing meme of “Apple’s loyal pros who helped them ride out the hard times”. Woe betold us selfless pros, sacrificing ourselves in selflessly choosing Apple’s rubbish over the obviously superior opposition’s offerings. Such nobility, such humility, such self-serving nonsense.
Fess up, once and for all: you bought what you bought. Don’t try and infuse the decision with a posterior injection of high-falutin’ morality If Windows made more sense to you in 2002 you would have bought Windows. Apple is a company, not a religion: please stop playing the martyr card.