February 11, 2013

Come to great Adobe events this spring

  • The Create Now World Tour is underway, likely coming to a city near you (check the site for details). If you’re a Creative Cloud subscriber, there’s likely so much more you could be taking advantage of; if you’re not, come see what you’re missing.
  • Russell Brown’s ADIM conference is set to take place in Boulder, CO, April 7-10. I’ve always had a blast at ADIM. “You’ll begin with still images to create monster-themed beer packaging, then you’ll create an online beer advertisement utilizing advanced Photoshop video features. In the process you’ll master many of the wonders of Adobe Creative Cloud… You’ll follow your very own monster-themed project from inception to completion, including: printing, laser engraving a glass bottle, and hand assembly. Your finished packaging will be displayed in class for all to see.”
  • Adobe MAX goes down May 4-8 in Los Angeles & features more than 300 sessions and labs taught by industry leaders and Adobe experts, covering everything from Web & design to digital publishing, gaming, and video. Note that attending also gets you full year membership to the Creative Cloud, so admission is actually a lot cheaper than it seems. (Oh, and if you attend the Create Now tour, they knock another $200 off MAX attendance.)
8:56 AM | Permalink | Comments [3]

Editing the Rock: Behind the scenes of a Super Bowl ad

Remember that Super Bowl ad I mentioned having been edited in Premiere Pro? Over on Studio Daily editor Adam Pertofsky talks about working with ProRes in CS6:

“I had tried it out on two other jobs and decided to just jump in and go for it,” he says. “When Final Cut X came out, I tried working with it for a while, but it just doesn’t do what I need it to do. After my engineering guys here suggested I try Premiere, I started to play with it and it seemed very familiar to me, right from the get-go.”

“It’s probably the most responsive of all the nonlinear editing software that I’ve used… The trimming tool alone made this particular job a breeze because I could instantly see where all my ins and outs were. I also love not having to render any more.”

The piece talks about other aspects of the shoot & edit, too—not just about software.

8:06 AM | Permalink | Comments [1]
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