February 20, 2013
HTC debuts simultaneous photo/video capture, more
“We invented a way of dual-path encoding where we would shoot still and video simultaneously with no data loss,” Whitehorn says. “We wouldn’t drop data yield down at all. We would bring in full-resolution video and full-resolution stills at the same time… What that means is you have this living asset, that moment will be alive — you can always scrub that moment and get that perfect smile.”
The camera trades away megapixels (coming at 4, vs. a more typical 8+) for quality: “What we realized is that megapixels is just a metric for blue shirts in Best Buy.”
Another neat feature: Zoe mode starts recording video before you even press the record button so you don’t miss a moment. “Think of it as TiVoing your life.”
Video also can be shot in an “always on” HDR mode at full 1080p resolution or in slow motion.
New VSCO film pack for Lightroom, Camera Raw
Looks interesting (literally):
Whether inspired by the clean, commercial look of films like Fuji FP 100c or the sun-drenched vibe of Polaroid 690, VSCO Film 03 for Lightroom 4 and Adobe Camera Raw 7 represent the most diverse VSCO Film pack yet. With over 115 presets, VSCO Film 03 is overflowing with both present day film stock, as well as expired vintage films. The pack also includes a custom Toolkit specifically created to help you emulate the varying looks of instant films. This is not an update or an upgrade. It is a completely new VSCO Film pack with completely new film emulations and tools.
Check out the site for examples, pricing, and discounts.