February 04, 2013

Storytelling through (almost) just photography

PetaPixel on the Paul Harvey Super Bowl “Farmer” ad:

One of standout commercials during the Super Bowl yesterday was the above ad by Chrysler promoting its Dodge Ram line of trucks. The 2-minute ad pays tribute to farmers across the nation, and is composed entirely of photographs showing various facets of the farming industry.

Note that the images aren’t entirely static. Watch for bits of parallax, clouds that stream by, particles that float, and more. I love that kind of subtle enlivening, creating something in the cinemagram vein (not quite a photo, not exactly video).

Posted by John Nack at 10:18 AM on February 04, 2013
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