April 20, 2013

Real Beauty

Dove smartly uses a forensic sketch artist to show women how their own self images compare to what others see:

And here’s the inevitable parody featuring a bunch of dudes:

[Via]

Posted by John Nack at 8:11 AM on April 20, 2013

Comments

  • Rob — 10:25 AM on April 20, 2013

    This effort by Dove to raise women’s self-esteem may be well-executed, but that shouldn’t obscure the fact that it’s boooooogus. The sketch artist knew when he was drawing from women’s self-descriptions and when he was drawing from others’ descriptions. He could easily skew his drawings so that those from the self-descriptions were unflattering and those from others’ descriptions flattering. My cynical suspicion is that those were precisely his instructions. All the exercise proves is how eager a seller of soap is to convince women they’re more beautiful than they think and to have them associate its product with feelings of warmth and self-affirmation.

    • PECourtejoie — 10:51 AM on April 20, 2013

      Yes, exactly my thoughts, Rob.
      Lol at the sketches, closer eyes, or unharmonious faces in the self description pictures… Well, it’s an ad, after all…

  • Ambrose — 11:52 AM on April 20, 2013

    Why do they force people to sign on to Facebook to post a comment? Those guys are trying to help Facebook achieve world domination?

    That so called “parody” is exceedingly sexist. They are making assumptions that are not generally true.

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