August 18, 2013

Lean Startup books we’re using at Adobe

We’re working to start a new business within Adobe, and to that end my partner Chris Prosser has been reading books you might find interesting:

As an entrepreneur/intrapreneur you have to be able to lie to yourself a little. Otherwise you would just stay at home and not pursue the new idea that you have. But lying to yourself until you ship your product to the marketplace can be expensive and emotionally devastating.

For those of you new to the Lean Startup Methodologies, they are tools that help you stop lying to yourself and check in with reality at all phases of developing your business. My own path with these tools has been somewhat backward. I originally thought we were further along with our business when I picked them up. But as I applied a tool that I thought was appropriate for the phase of development (for instance a retention graph for our private beta), reality would come through and we need to go a step earlier in the chain to find the problem. We finally ended up all they way back at the beginning.

Here are the books I read and what I took away from them.

Posted by John Nack at 4:38 AM on August 18, 2013

Comments

  • Rob — 8:02 AM on August 18, 2013

    With respect to metrics, it’s useful to keep in mind what Daniel Yankelovich called the McNamara Fallacy (a Vietnam reference):

    The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can’t be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can’t be measured easily really isn’t important. This is blindness. The fourth step is to say that what can’t be easily measured really doesn’t exist. This is suicide.

  • acompanhantes — 11:00 AM on August 19, 2013

    This is artificial and misleading. The third step is to presume that what can’t be measured easily really isn’t important.

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