August 24, 2013

What is it we value?

Oh, humans…

  • “Studies have shown that people prefer inexpensive wines in blind taste tests,” writes James Surowiecki in the New Yorker, “but that they actually get more pleasure from drinking wine they are told is expensive. If lobster were priced like chicken, we might enjoy it less.” [Via] See also “Veblen goods.” Maybe we should just quintuple the price of mobile apps & see what happens (though for most that’d be five times zero…)
  • Hmm, this Quora posting is anonymous, but interesting if true: “The loading screen exists because when the information is returned to the user as quickly as possible, he or she will often perceive it to be less valuable. It’s as if the server didn’t put much effort into really finding a great deal. No customer ever actually articulates that; but surveys, customer testing sessions, and most importantly conversion rates support the notion that when a seven or eight second loading screen tells the user that the numbers are being crunched just for this one query, the result is perceived to be more valuable.” [Via Geoff Badner]
Posted by John Nack at 7:53 AM on August 24, 2013
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