October 29, 2013
Automatic videos: Do you care?
By coincidence, Magisto got another $13 million in funding today to do essentially the same things, and they claim to have 13 million users. Plenty of others (Ptch from Dreamworks, Qwiki from Yahoo, etc.) are playing in similar territory.
My question: If this stuff is so great (and free), why don’t we see anyone creating & sharing it? (Or do we and I’m just old/blind?)
You can read studies—not that you need to—that list the top reasons people say they don’t share videos: Watching it takes too long, it looks bad (shaky, poorly colored), and it sounds bad. Unsurprisingly, services like Google’s go after these problems: Automate everything (no creation time commitment), chop it into short segments (lower viewer time commitment), slap on some color looks, blow away the recorded audio, and apply stabilization.
Are the results something you value? What would you care about more? (I know what I want, but I’d like to hear your thoughts.)