November 28, 2013

A giant tot points skyward

British Airways (the first really big site I ever helped design) is running a clever new campaign. Per Engadget,

[T]he new advertisement, installed front and center at London’s Piccadilly Circus, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed.

[YouTube] [Via Al Mooney]

Posted by John Nack at 8:25 AM on November 28, 2013
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