January 07, 2014

Instagram vs. The Paradox of Choice

“80% of life is showing up,” Woody Allen said. If you never post your photo or video, you can pretty well guess the number of likes it’ll garner.

Instagram knows that the #1 predictor of whether a photo or video will get engagement (i.e. likes, comments) is how quickly it gets posted. (There’s a reason it’s not called “Latergram.”) The limitations of Instagram are what help people get across the finish line.

I used the nicely executed YouTube Capture app a bit over the holiday break. To my surprise, although it works just as advertised, I never shared anything I made with it, whereas I shared half a dozen videos I made with Instagram.

Instagram battles against “the paradox of choice.” Studies show that for every additional 401(k) plan a company offers, employee participation goes down. Why? Because when people have the option to dig in & do more research (work) to achieve the ideal outcome, they get paralyzed and don’t actually complete the mission.

That’s how I’m finding YouTube Capture: It’s easy to capture a bunch (i.e. more than 15 seconds) of footage, then optionally go back and trim, edit, re I’m on the hook to go back and review/trim it, meaning that I… oh sure, I will, soon… I swear… {life intervenes}.

“A good plan violently executed now is better than a perfect plan executed next week,” said George Patton. Same goes for pics & vids, General.

1:16 PM | Permalink | Comments [8]

Now available: Stand In (UI prototyping straight from Photoshop)

According to the team, the new Stand In will let you:

  1. Share your prototypes with teammates and clients. Let them experience your designs on their devices instead of scrolling through PDFs on their computers.
  2. Design and use your prototype in real time. As you make changes in Photoshop, Stand In sends the changes to the fully functional prototype.
  3. Move past boring static screens. Add buttons with press states, content that scrolls, modals, and more!
  4. Bring your prototype to life with screen transitions and animation. Stop telling people how the app is supposed to work. Start showing them.

The tool costs $25/mo. & requires a Mac running Photoshop CC.

“Much more than image extraction,” writes Photoshop’s Tim Riot, “Stand In takes positioning, styling, state, even motion data, from PSDs and creates prototypes that feel like real apps which you can view on your iPhone. This capability, to fluidly create in Photoshop and seamlessly output designs to any context, is at the heart of the Generator technology.”

[Vimeo]

10:13 AM | Permalink | Comments [1]

Zipline madness

Devin Supertramp’s NFL stadium shoot features flying cheerleaders, mascots, and all things ‘murica:

Adobe’s Dave Helmly made the shoot a family affair:

I had Dave Jr. on site working with Devin as a shooter as the shoot was near his college in Florida. He was using a new wearable camera from Panasonic. They also mounted these small cameras all over the stadium for a multicam edit in Premiere Pro – saved them a ton of shooting – camera triggers via WiFi.

Take a look behind the scenes:

8:00 AM | Permalink | Comments [3]
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