January 09, 2014

Social filmmaking: Do people actually *want* to make videos together?

You’d think so, right? Weddings, concerts, school projects, etc. could all be made so much more interesting through varied points of view. And yet…

  • MixBit (the YouTube founders’ way to share & combine short clips) cratered, and I haven’t seen JumpCam (“Just start a video and invite others to add their own clips”) or Cameo (which enables easy pooling) take off.
  • I likewise haven’t seen much traction for WeVideoVidmaker, or other hosted collaborative video editors.
  • Groovideo made it easy to for groups of friends to contribute clips (e.g. to make a birthday card), but they died.
  • Vyclone, Streamweaver, and the Rashomon Project take an interesting approach, auto-aligning simultaneously shot clips (e.g. from a concert) to easily create a multi-cam shoot, but I’ve yet to see anyone I know use them.

The bigger question, of course, is how much do people want to make videos at all? I think it’s safe to say that…

  • Most people like to capture videos on their phones, and they’ll watch/show some of these via the phone.
  • Only a fraction of those people will upload even a fraction of those vids.
  • Only a fraction of those will get combined into multi-shot videos.
  • Instagram has helped far more people create multi-shot videos. (I’m less convinced that any appreciable number of people make rather than just watch Vines, but feel free to prove me wrong.)
  • Watching one’s own (often dull) footage to pull out good parts is laborious. Watching other people’s dull footage is likely even worse.

So, will we see widespread social filmmaking in the future? Will totally automated upload + automatic video creation move the needle? I’m curious to hear your take. Do you have a problem here that you care about having solved?

Posted by John Nack at 8:03 AM on January 09, 2014
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