WHAT A DAY!
It's the culmination of some of the best work that I have seen in my entire career. Creative Suite 3 brings together what I can only say are some of the most compelling and cool products on the planet. Former Macromedia products and Adobe creative tools that were already best-in-breed point products have been enhanced with an incredible set of new features and now provide seamless workflow integration. And not just within the individual design, web, dynamic media workflows - but across those workflows as well. Even more, we've added a number of all-new products and technologies, such as the new Photoshop CS3 Extended (which pushes image manipulation to new heights with the addition of video, 3D and measurement and analysis); Soundbooth (a new, intuitive audio tool specifically for video pros); and Device Central (which allows you to check how your image/web application/video will look and act on any number of mobile devices). Some 200+ profiles are included.
The work on all of this began just 15 months ago when the acquisition of Macromedia happened. There was work going on in each company before that of course - but the real work to deliver on the promise of the acquisition - the integration of not only the two companies and its employees, but the integration of great products into a greater whole - began just over a year ago .
And now you have to just see it to believe it. Getting ready for todays' launch, I had 20 or 30 hours of demos to choose from. Cool, awe-inspiring, WOW demos. It was like being a kid in a candy shop trying to decide what to include in the event. If you get a minute, log in and watch the launch today - it's being webcast live and will be available for re-broadcast a few hours later. Rather than having me babble on, we'll let the products speak for themselves. They should take up 75-85 percent of my stage time. That's better for all of us. And while you're there, check out the rest of the website to see the demos and products I don't have time to show.
I've been heard to describe todays' announcements as the "biggest launch in the history of Adobe". That's true from the number of products: 13 point products, 6 suites, 9 key technologies, 2 services. It's true from the number of people working on it all. It's true from the number of lines of code, 80-90 million lines as best I can calculate . I can best summarize it with three "I's". INTERACTIVE and engaging content design/development. INTEGRATED products within and across the key workflows, and INSANELY cool products.
Take a look at the webcast. You'll be impressed. I'm absolutely sure of it. I'll be blogging regularly on the products, what our customers are saying - and what's next. Stay tuned.