Archive for April, 2008

It’s NAB time!

Greetings from Las Vegas!

Every year, I look forward to the excitement and activities of NAB. All the broadcast industry news, announcements, and new products come together in frenzy that could only have Las Vegas as a backdrop. If you haven’t seen the NAB show floor before it opens, you’d be amazed at how fast it comes together. It’s like building an entire electronics mega-mall in a single weekend. For a few days, it’s a chaotic mix of partially assembled technology, fresh carpet, whirring table saws, and hurried forklift drivers. At a local computer store yesterday I ran into some friends from another company (who shall remain nameless). They we’re buying new computers for their booth. I love it.

If you’re here at NAB this week, be sure to stop by the Adobe booth to say “hi” and see what’s new. We have several exciting announcements that will be detailed on this and other Adobe blogs. If you can’t make it to the show, we’re going to a special addition this year — all of the theater presentations are going to be recorded and published on Adobe TV which you can watch in the new Adobe Media Player. The sessions this year include Adobe customers showing how they did some amazing projects with Adobe tools as well as numerous Adobe presentations. Be sure to catch Hart Shafer’s sessions for a glimpse into Adobe’s future. The videos of the sessions will be on Adobe TV by the middle of next week. In the mean time, grab the Adobe Media Player from the Adobe web site and you can get started watching premium content from CBS, MTV, and others.

If you can’t visit with the After Effects team at NAB, maybe there’s a chance we can visit you! Head over to our survey site to give us your contact info. The AE team has a continuous schedule of customer visits where we like to learn about your workflow and gather input on future versions. When we’re in your city, we’d love to stop in and visit.

That’s it for now…Off to the show!