GenArts Introduces Rental Program

A couple weeks ago, GenArts introduced a great new way to make the Sapphire line of After Effects plug-in effects part of your tool kit. The high-end effects usually retail for $1699, and are definitely worth it if you have the budget.

Now you can get all the goodies in the Sapphire set for $169 per month under a new rental program. Software rental isn’t new, but among After Effects plug-ins, I think this is a first. It’s a great way to to put some high-end visual effects into your AE projects without putting all the money up front.

If you change your mind and decide you’d like to own them, you can apply some of your rental fees toward the purchase price.

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