Archive for January, 2010

Native 64-bit After Effects plug-ins

A couple months ago, we announced that the next After Effects will be 64-bit native on both Mac OS and Windows. I’m very excited about this. It’s a huge, must-have feature for nearly every After Effects user. The feedback has been enthusiastic and everyone I’ve spoken to is looking forward to the advantages of 64-bit.

Because CS4 will be our last 32-bit version, plug-ins will need to be updated in order to work properly in future versions. This has brought up a few questions and concerns. Hopefully, this post will address these concerns and give you a sense of what you can expect to happen.

The wonderful selection of After Effects plug-ins available today will continue. Most of our 3rd party developers are already working on converting their plug-ins. Some are already done and are just waiting for After Effects to be released.

If there’s one thing I want you to know, it’s that the After Effects team is 100% committed to working with our customers and our 3rd party developers to make this transition as fast and easy as possible.

We’re taking extra steps and working more closely than ever with our 3rd party developers:

First, our SDK is available much earlier than ever before. Normally we make this available when we ship. This time, the 64-bit After Effects SDK is ready and available now. Any developer who wishes to join our pre-release program can have access.

Second, updating plug-ins can be easy or hard, depending on the plug-in. We’ve updated all of our own plug-ins and we’ve provided support for every plug-in that is included in the box with After Effects. After Effects engineers are available to answer questions and assist our developer community. It’s our goal to make this as easy as possible.

Third, quality counts. We can put developers in contact with customers who are able to test the new versions. We can also facilitate this process using Adobe resources.

Fourth, watch this blog and my twitter feed (@motiongfx) for the latest information about availability of 3rd party plug-ins. If you have news about plug-ins, let me know and I can pass it on to the community.

If you’re a developer, please reach out to me and let me know how we can help.

If you’re an After Effects user, tell your favorite plug-in makers that you’re interested in having a 64-bit compatible version. Also reach out to me to tell me which plug-ins are important to you. I can follow up with help for the developers.

I hope it’s clear why we’ve chosen to go this route. 64-bit native is a big improvement for After Effects. Keeping both 32- and 64-bit significantly delays when we can get these advances to our customers. Doing so would also increase development costs for us and our 3rd party developers.

In the long run, this benefits everyone. In the short term, we’re committed to providing as much assistance as possible.

If you have any questions and concerns, please leave a comment.

Avatar & Adobe

I hope by now you’ve all had a chance to go see Avatar in 3D in the theater. It certainly ranks among the most visually striking films I’ve ever seen.

It’s probably not a surprise to you that Adobe products were used extensively in the making of Avatar. In fact, they were used from the pitch to post-production. The Avatar team turned to the the usual suspects for content creation — After Effects, Photoshop, and Premiere Pro and Illustrator. But they also tapped a number of other Adobe technologies to help with workflows beyond the pixels. Adobe InDesign was employed to produce documents & legible forms and Acrobat Connect Pro web conferencing allowed Lightstorm Entertainment to coordinate efforts between locations.

For all the details, you can get the full story at Adobe.com.