Posts in Category "Uncategorized"

Avatar & Adobe

I hope by now you’ve all had a chance to go see Avatar in 3D in the theater. It certainly ranks among the most visually striking films I’ve ever seen.

It’s probably not a surprise to you that Adobe products were used extensively in the making of Avatar. In fact, they were used from the pitch to post-production. The Avatar team turned to the the usual suspects for content creation — After Effects, Photoshop, and Premiere Pro and Illustrator. But they also tapped a number of other Adobe technologies to help with workflows beyond the pixels. Adobe InDesign was employed to produce documents & legible forms and Acrobat Connect Pro web conferencing allowed Lightstorm Entertainment to coordinate efforts between locations.

For all the details, you can get the full story at

Let’s have a fireside chat today.

There’s been a lot of excitement and questions surrounding our 64-bit announcement this week, so once again, the After Effects team is opening our phone line for another session of our “fireside chats.” The sessions are a way for you to reach out to the After Effects team and tell us what’s on your mind, ask us a question, or just say hello. It’s an open format, and it’s simply some one-on-one time with the After Effects team.

We’ll be answering the phone from 4-5 pm Pacific Time, today, October 30th, 2009.

For the complete details and ground rules, please refer to my original fireside chat announcement.

The phone number is +1 (775) AFTERFX, or +1 (775) 238-3739. We look foward to hearing from you!

Thinking of running After Effects on Windows 7? All signs point to yes.

After Effects has been tested with Windows 7 and there are currently no known issues. Windows 7 looks to be a great OS to run After Effects.

I highly recommend the 64-bit editions for 2 main reasons. First, After Effects CS4 runs better on 64-bit operating systems, and second, After Effects CS4 will be the last 32-bit version of After Effects. I also highly recommend the Professional or Ultimate edition because the Home edition is limited to 8GB of ram.

Adobe has posted an FAQ discussing Creative Suite support for Microsoft Windows 7. For more detailed technical info, see the technote on “Installing and using Windows 7 with Adobe applications.

GenArts Introduces Rental Program

A couple weeks ago, GenArts introduced a great new way to make the Sapphire line of After Effects plug-in effects part of your tool kit. The high-end effects usually retail for $1699, and are definitely worth it if you have the budget.

Now you can get all the goodies in the Sapphire set for $169 per month under a new rental program. Software rental isn’t new, but among After Effects plug-ins, I think this is a first. It’s a great way to to put some high-end visual effects into your AE projects without putting all the money up front.

If you change your mind and decide you’d like to own them, you can apply some of your rental fees toward the purchase price.

#followfriday @motiongfx

I’ve been lurking on twitter for a while, but now I’m fully hooked and diving in. If you would like to get your After Effects Product Management and Michael Coleman news in smaller chunks, you can now follow me on twitter! Just go to my twitter page and press the Follow button. (My twitter handle is motiongfx) The postings may lean a bit more towards the personal side, but I promise not to tweet what I had for lunch. Well, unless it was really good.

And since it’s Friday, feel free to send a #followfriday tweet to your friends to let them know! Be sure to include @motiongfx, so that I can learn about your favorites, too.