Adobe Max San Francisco – Focus on Flash Media Server

This is a very exciting time for media streaming in Flash. Today the overwhelming majority of the world watches video in Flash every day. In less than a couple weeks, the world will come to San Francisco for Adobe MAX (http://max.adobe.com)– which will be largest Adobe developer conference yet. There is lots happing around video at this conference, and this a chance for you to learn what the Flash Media team is working on. There are literally hundreds of sessions at this conference – but you should focus on 6 important sessions highlighting Streaming and Interactive with Flash Media Server and Flash player 10. You will also see Flash Media Server presented in the Keynote and in the Sneak Peaks – so don’t miss those sessions.

I’m excited that we have some real thought and development leaders presenting FMS, Streaming and Interactive solutions. We have sessions that dive deep into delivery quality, video player development, encoding, interactivity and the new features in Flash player 10 including Full Screen with Keyboard control and even RTMFP!

DO NOT MISS THE FUTURE OF VIDEO Session at 8:30 PM on Monday night after the reception as part of the BIRD OF A FEATHER sessions. Get in early, or you won’t find a seat. This session will be run by Flash Media Server product team (Laurel Reitman and Kevin Towes will be the key speakers). During this session, you will not only meet the FMS team, but also learn what we’ve got up our sleeves that will make video experiences in VOD and LIVE much better in 2009. You will also learn how they whole family of Adobe Flash Media products fit. I’ll say it again – DO NOT MISS THIS SESSION!

Here is a schedule of events you should put in your calendar.

Monday (November 17th):
9:30am Keynote session (come see FMS in action)
11:30am Multibitrate Video for HD Experiences – Will Law (Akamai)
3:30pm Anatomy of a Video player – David Hassoun (Real Eyes)
5:00pm Future of Communication with RTMFP- Matthew Kaufman (Adobe)
6:30pm Welcome Reception (Meet our team and our partners)
8:30pm Future of Video on the Web (Bird of a Feather) DO NOT MISS THIS SESSION

Tuesday (Novemeber 18th):
10:30am General Session (come see FMS in action)
4:30pm Encoding best practices – Rob Reinhardt (TheMakers)
5:30pm Sneak Peaks (Look at what FMS will be!)
7:30pm Special Event

Wednesday (November 19th):
11:00am Masters.com: How IBM Integrated Live Video and Data Using an Adobe Flash Application – David Balcom (IBM)
3:30pm UGC and Social Media APIs – Jake Hilton (Gears and Cogs)
5:00pm Adobe’s Video Roadmap – Pritham Shetty and Paul Betlam (Adobe)

Our Rock Star line up of speakers have been involved with Flash Media Server since we first released in 2001.

Will Law (Akamai) has been building Flash-based video players since 2002. Will as worked on many media and entertainment solutions for many high-profile customers and now works for Akamai as a distinguished engineer. Will presents on Multibitrate experiences in Flash at 11:30am on Monday.

Rob Reinhardt (The Makers) is an author of many books including the Flash Bible series selling over 200,000 copies world wire. Rob is an expert on the Adobe Flash platform and actually taught me about streaming to Flash back in 2001! Rob will present on Encoding for Flash at 4:30pm on Tuesday.

Jake Hilton (Gears & Cogs) has developed for Flash for over 7 years, and recently developed a scalable interactive FMS system for Woome, a large social introductions platform. Jake will present on Interactive experiences with FMS at 3:30pm on Wednesday.

Matthew Kauffman (Adobe) helped develop RTMFP, new P2P technology found in Flash player 10. Joining Adobe in 2006 after acquisition of Amicima, Mathew’s session will be supported from a long history of network and p2p experience. Matthew will present on RTMFP and future technology from Adobe at 5:00pm on Tuesday.

David Hassoun (Real Eyes) is a Certified Adobe Master Instructor and adjunct professor at the University of Denver with over ten years of experience building Flash Media solutions and is considered an industry leader and expert. David will present on Video player development at 3:30pm on Monday.

Laurel Reitman + Kevin Towes are product managers at Adobe responsible for the Flash Media Server family of product including Flash Media Server, Flash Media Live Encoder and the Flash Media Encoding Server. Laurel and I will be delivering the Future of Video on the Web on Monday night at 8:30pm.