MLB.com success: 3 A’s (Akamai, Adobe, Adaptive)

NBC’s Mad Money host Jim Cramer interviewed Bob Bowman, the CEO of MLB Advanced Media. This is a good use of 10 minutes to watch Jim express that MLB.com is the best experience on the web today. During this interview Bob discusses the success of MLB.com – who switched to deliver MLB.com and 15 live baseball games every day over the Adobe Flash Platform, including Flash Player and Flash Media Server services through Akamai.

MLB.com gets over 2.6 billion visits per year, they publish over 6000 streams per year and have attracted over 350,000 subscribers this year. Bob comments his strategy is the “3-A’s” Akamai, Adobe and Adaptive (bitrate) – you can fast-forward to 5:30 to see his comments. During the interview he also discloses 100 million page views to MLB.com every day (inclusive of both online and wireless). They use MLB.com to sell merchandise tickets and more.

Have a look at the full video: