Archive for October, 2010

See you at Streaming Media West in LA


Planning to be in Los Angeles next week, and you missed Adobe MAX last week?    Why not stop by the Hyatt Regency for some good Streaming Media fun.   

This is another great chance to learn more about the streaming industry, and learn and see what Adobe is doing to help drive a great video experience. I’ll be kicking it off on Monday morning during the pre-conference sessions starting bright and early at 9am with 3 full hours of overview, examples, demos and more. During the session will give you the full discussion around Flash Media Server, Flash Access, P2P, HTTP, Multicast, Fusion, RTMP, OSMF, FMP, SMP, Open Source Media Framework, Workflows, video players and great colour commentary through it all – so if you ever want all the information in 1 place from the source – you shouldn’t miss this.

Join me this Monday from 9am – 12pm (yes 3 amazing hours)
SM1: Flexible Delivery and Interactive Experiences on the Adobe Flash Platform This seminar will explain how you can leverage new features from the Adobe Flash Media family of products. Learn how these integrated products enable an end-to-end workflow for efficient live video encoding with Flash Media Live Encoder; rich interactive streaming functionality (peer-assisted delivery with RTMFP) and application plus IP-Level multicast with Flash Media Server; and robust content protection and rights management with Flash Access. You will learn how to deliver high-quality media to the masses with HTTP Dynamic Streaming, along with rich video player development with the Open Source Media Framework and Flash Media Playback, opening up new avenues for innovation and monetization. Additionally, get an introduction to Adobe’s enterprise video solution that will allow you to manage live and on-demand events.
On Wednesday, you can hear Jen Taylor talk about Adobe’s vision, as she kicks off with the Keynote presentation.

Jon Stewart and Stephen Colbert’s Rally to Restore Sanity and/or Fear – delivered online and device in Flash

On Saturday Oct. 30 from 12:00-3:00pm ET Jon Stewart, Stephen Colbert and fans from across the country of Comedy Central’s “The Daily Show” and “The Colbert Report” will gather on the National Mall in Washington DC for the Rally to Restore Sanity and/or Fear, an event Stewart says is “for the people who’ve been too busy to go to rallies — not so much the Silent Majority as the Busy Majority.”


Interested in tuning in, but can’t make it to the National Mall? The Rally and March will be streamed live on Comedy Central using the Adobe Flash Platform. Viewers can also catch the action live on their Android 2.2 “froyo” enabled device, using Flash Player 10.1.

Learn more about live streaming with the Flash Platform here and Flash Player 10.1 for Android here.

Discover Live P2P video streaming with Adobe Flash: Inside scoop into the Adobe MAX keynote player

Yesterday, Live from Adobe MAX at the Nokia Theatre at LA Live in Los Angeles, we broadcast the Adobe Day 1 Keynote using P2P with Flash Media Server 4 and Flash Player 10.1. The live event simulcast using multiple Adobe technologies including high definition, RTMP Dynamic Streaming to give you the highest possible quality for both the Desktop and optimized for Flash-enaled Mobile devices.

This is one of the first premiere live events using the new P2P technology, and we were happy to hear so many of you around the globe were excited with the experience. RTMFP (the P2P protocol in Flash Player 10.1) was used to deliver a 400kbps stream to hundreds of people around the globe both live, and in a live replay all day.

WE ARE GOING TO STREAM AGAIN TODAY – And you do not want to miss the Keynote today, and another chance to see Adobe’s P2P technology in action again.


Click here for Monday’s Replay (also using P2P)

More about the P2P Client used at Adobe MAX 2010


When the video consumer launch the P2P version of the video stream, the controls will reveal statistics about the current bitrate, the number of Flash Clients connected to the P2P Group (shown above as 272), and the number of Clients around you that your experience will contribute to (shown above as 30).

What’s unique about P2P is in addition to the download datarate (shown above as 314kbps), there is an upload data rate (show above as 190kbps). The upload datarate is your contribution to your neighbor’s experience – in this case, 190kbps were being contributed across 30 connections. The player also displays how much video you have in your buffer (shown above as 4s).


Each time a client joins a P2P group, the Flash Player displays the privacy dialog (shown above). This dialog gives the user a choice if they want to participate in the Peer Assisted Network and allow the application to use some of the upload bandwidth of the client. If the user clicks Allow, the stream will start, if they click Deny, then the stream will not start. For Developers, these events can be captured in ActionScript and responded to – by either defaulting back to a Unicast (RTMP/HTTP) stream, or delivering a different experience all together. For the Adobe MAX keynote stream, the player will just show black if you click Deny.


The full P2P Player experience was completely developed using the Open Source Media Framework, and is why the end user receives a consistent experience regardless of device, network or transport protocol. So if you decide to watch the high quality RTMP stream on the desktop or mobile device, you will receive the same experience optimized for Peer Assisted Networking.

There are lots of sessions at Adobe MAX today and tomorrow on this technology – so please join us as we give you more insights into how you can leverage this new Adobe technology for your business. For a full list of P2P sessions, click here

New Encoding settings for multiple screens using Adobe Media Encoder CS5

Today at Adobe MAX, we announced new encoding profiles for Adobe Media Encoder CS5 (part of the Adobe Creative Suite 5) to help publishers deliver a consistent experience across multiple screens with full adaptive bitrate.



There is no single general encoding setting that fits all business cases, so we have provided 7 settings that will get you started. These settings will cover screen sizes ranging from mobile phones, tablets, desktops and televisions. If you produce your video using Adobe Production Premium CS5 you now have a simple workflow that will make your video look great across many screens.


Once installed, you will have these encoding settings available to you directly in the Adobe Media Encoder CS5 interface (see above)

We divided the 7 encoding profiles into 3 categories and optimized for sreen-size, encoding and bitrate.

CATEGORY A: Tablet and Mobile devices (frame size: 512 x 288)

  • Phone + Tablet 3G (350kbps)
  • Phone + Tablet Low (500kbps)
  • Phone + Tablet Wifi (700kbps)

CATEGORY B: Desktop and Television (SD) (frame size: 768 x 432)

  • Desktop + TV (1200kbps)
  • Desktop + TV (1800kbps)

CATEGORY C: Desktop and Television (HD) (frame size: 1280 x 720)

  • HD Desktop + TV (2500kpbs)
  • HD Desktop + TV (3500kbps)

Once the videos are encoded, you can use Flash Media Playback to deliver a full multibitrate experience across all screens that support Flash Player 10.1

Adobe MAX: 24 hours of Flash Media Server /P2P /Multicast /OSMF /DRM and so much more

Next Week, Adobe Developers and Designers are coming together in Los Angeles for Adobe MAX. This year, is incredibly exciting with the recent addition of Leonard Nimoy (yes, Mr. Spock will be at MAX).


We’ve assembled the best and the most innovative speaker roster ever – and we have over 24 hours of content specifically for Adobe Flash Media Server, OSMF, Adobe Flash Access, P2P, Multicast and much more. I thought I’d give you a guide for those of you joining us next week.

was just released last month, and we have lots of sessions that will help you learn more about P2P, Multicast and how to deploy securely within your network. Here is a list of the sessions, and their speakers

Enterprise Live Video with Multicast and P2P
TUESDAY at 3-4pm
Speakers: David Hassoun and Jun Heider from Real Eyes, LLC.

Secure Enterprise Video Streaming with Flash Media Server and P2P
MONDAY at 5-6pm
Speakers: Asa Whillock and Seth Hodgson – Adobe Flash Media Server Engineering team

Video Delivery Roadmap for the Flash Platform
WEDNESDAY at 3:30pm
Speaker: Kevin Towes – Product Manager for Flash Media Server

Roadmap: Flash Platform Servers and Services
TUESDAY at 4:30pm
Speaker: Kevin Towes & Matthais Zeller – Product Managers for Adobe Server Technologies

(LAB) Building Scalable Applications with P2P and RTMFP SOLD OUT
Speaker: Michael Thornburgh and Brad Outlaw – Adobe Flash Media Server Engineering team

Building P2P Multiplayer Games (don’t miss this one!)
TUESDAY at 3:00pm
Speaker: Tom Krcha – world wide Adobe Evangelist

MAX UnAwards widget uncovered: developing personalized video apps on the web
WEDNESDAY at 9:30am
Speaker: Serge Jespers – world wide Adobe Evangelist

OSMF is a video player development framework -these labs and sessions will provide you with the knowledge how to deploy video even if you don’t know anything about coding, and if you do know something about coding, you will learn how to tweak and customize the framework for your business.

(LAB) Designing Custom Video Players SOLD OUT
TUESDAY at 1:00pm & WEDNESDAY at 1:30pm
Speaker: R Blank – AlmerBlank training

(LAB) Robust Video Player Development with Open Source Media Framework
MONDAY at 12:45pm & TUESDAY at 3:30pm
Speaker: Greg Hamer – world wide guru on Flash video development

Making Video Pay with Advertising and Analytics
WEDNESDAY at 11:00am
Speaker: Brian Riggs – Adobe Engineering for OSMF

Video on Flash Player 10.1 Mobile Devices DON’T MISS!
TUESDAY at 3:00pm
Speaker: Jens Loeffler – Adobe Evangelist for Media and Entertainment

With the release of Flash Media Server 4 and Flash PLayer 10.1, you can now deliver video using HTTP technologies. This means wider scale, and reach to the largest possible audience.

HD Streaming with HTTP Dynamic Streaming
WEDNESDAY at 9:30am
Speaker: Will Law – World famous Flash Video player developer working for Akamai

H.264 Encoding Strategies for All Screens DON’T MISS!
WEDNESDAY at 8:00am
Speaker – Fabio Sonnati – Back by popular demand – the world wide encoding specialist

Technical Tips and Best Practices for Getting Content on the Akamai HD Network
MONDAY at 2:00pm
Speaker: Adam Greenbaum – Akamai Networks

I’m looking forward to seeing everyone again at another MAX show. Please do not be a stranger if we cross paths!

– Live long and Prosper.

Introducing “Cirrus” (the new codename for Stratus)


Today we’re (re) introducing the service formally known as Stratus now as the project code named “Cirrus“. Cirrus is a technology preview service for developers to build applications using Peer Assisted Networking features found in Flash Player 10.1. The client introduction service is a free-to-use service leveraging some of the same technology found in Flash Media Enterprise Server 4 (released in September 2010).

With this service, developers can create compelling applications for video, audio and low latency games without deploying a server, or managing a service. It’s a great way to learn about the technology with $0 investment.

You can learn more about Cirrus and download a free developer key today here: