In case you missed it – there was a major event last Friday in the UK. The UK’s royal family had a wedding, and the entire world was watching, literally.
While Catherine and William were taking their nuptials people were tuning in via TV and online through multiple traditional and online broadcast outlets including, YouTube, ABC, PBS, BBC, Fox, AP, CNN, MSNBC, ET and E! just to name a few. This event has blown out previous online live streaming records previously set by the Obama Inauguration (2008), Michael Jackson Funeral (2009) and the FIFA World Cup (2010) . Much of the live video was streamed using Adobe Flash Media Server’s RTMP streaming technology through live streaming providers such as Akamai, UStream, YouTube Live and Yahoo. Sandvine reported a surge of 100% increase in RTMP traffic from normal levels (equating to 4% of the all internet traffic) and global video streaming traffic grew by 26% overall while traditional non-live Flash video streaming in comparison only grew marginally.
Yahoo reported record traffic with 50,000 requests per second (an increase of 21% from the Michael Jackson funeral) with 27 million video streams and 2.6 million live streams from Yahoo sites. UStream.com (responsible for PBS, CBS and ET) had 1.5M unique viewers, and Akamai delivered 2.9M streams (equating to 2X the volume from the FIFA World Cup last year).
The Wall Street Journal also reported on the significance of this event from an streaming media industry perspective.
We at Adobe are very excited to see the commitment by publishers and broadcasters to leverage our technologies including Flash Player and Flash Media Server to deliver a consistent video experience to millions of viewers. Adobe is committed to developing technology in runtimes and our server technologies to continue changing the way the world’s population experiences and publishes video.
I am personally blown away with these numbers where just 5 years ago the ability to access live video on the web was a cumbersome and difficult process, not just to publish, but also to playback. Together with key industry partners, technology vendors and publishing systems supporting Adobe Flash Platform, broadcasters have more options to deliver rich video experiences to the absolute widest possible audience.
Here are some more reasons why publishers continue to choose Flash to deliver their video content. Flash Player brings innovation to the online media industry, as we all know 99% of internet-connected desktops support Flash player, but what is most important to realize is that within weeks of updating Flash player, we have significant adoption – Flash Player 10.2 released earlier this year had over 50% penetration after just 6 weeks! By the end of this year Adobe Flash Player will be available on over 132 million smartphones and over 200 million tablets will be addressable by Adobe Air. And for devices that do not support Flash player, Adobe will be supporting delivery from a future version of Adobe Flash Media Server (see my previous post).
So… being Canadian as I am, with the Queen as our head of state, I feel the need to congratulate the new Duke and Duchess of Cambridge, and thank all of the broadcasters who did such a great and respectful job covering the event across all mediums.