Video Streaming standards coming with MPEG-DASH

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Today, Adobe joined forces with over 20 key industry leaders to launch an initiative to promote a standard video delivery format based on MPEG-DASH (ISO/IEC 23009) that will help reduce video delivery fragmentation to enable broadcasters and video publishers to bring more video online.

PRESS RELEASE: http://www.marketwatch.com/story/major-industry-players-unite-to-promote-new-adaptive-streaming-standard-2012-02-22

The online video industry is accelerating with more devices, more content and more monetization opportunities. Standards such as SMPTE, MPEG, SCTE have been the foundation of the traditional video broadcast industry. These standards show up in broadcast production workflows, hardware, play out servers and client devices such as televisions. A recent example of the impact of standards on online video is the adoption of H.264 and HE-AAC in Adobe Flash Player 9 back in 2007. 4 years later online content has exploded in volume and quality partly because of adopting the codec standard H.264 and AAC.

The MPEG-DASH promoters group will help demonstrate and drive industry adoption towards a video streaming format standard profile called DASH-264. DASH-264 profile is based on the same fMP4 (Part 12) foundation that both Adobe and Microsoft have developed Adobe HTTP Dynamic Streaming (HDS) and Microsoft Smooth Streaming on.

You can read more about these formats in the joint whitepaper.

Adobe is excited to participate in this industry-wide initiative to help solve interoperability problems through standardization and move the entire industry forward so we can all have more content available to us.

You can experience an end-to-end demonstration of MPEG-DASH from encoder through delivery and playback at the Mobile World Congress in Barcelona next week in the Qualcomm booth (Fira Convention Center – Exhibit Hall 8, #8B53). The demonstration has been developed by Harmonic (Encoder), Akamai (CDN) and Qualcomm (player).

For more information on the MPEG-DASH promoters group, please visit our website here: http://dashpromotersgroup.com/