Author Archive: Laurel Reitman

Video Encoding for Flash

A key question that I get asked by customers is how do I encode this video to make it look good in Flash? In response, we now have 3 articles up on the Adobe Developer Connection to help you get started.

The first is a high level overview of the various tools in the market for Live and Video on Demand Encoding – both those available from Adobe as well as from our partner ecosystem.

The second is an introductory encoding article – H.264 for the rest of us – written by Kush Amerasinghe of Ask the Adobe Ones fame. It takes you through all of the basics of encoding and some of the specific nuances of H.264.

The third article is an advanced H.264 piece written by industry expert Jan Ozer, focused on some of the nitty gritty settings to get the best out of an H.264 encode.

Video compression and encoding can be pretty daunting if you’re just starting out, but these resources should start to demystify the process and help you deliver the best video experience through Adobe Flash Player.

-Laurel Reitman
Sr Product Manager
Flash Media Solutions

Adobe Stratus – Developer Keys Now Available!

I’m excited to announce that Stratus is now publicly available for use by developers as a beta service. This is the long awaited missing link that will allow developers to take advantage of the new RTMFP protocol in Flash Player 10 and AIR 1.5. Why is this important? Well with RTMFP and Stratus, data can now be sent directly client to client allowing for highly cost-effective real-time communication. I can’t wait to see what our developers build!

What is Stratus?
Stratus is a beta hosted rendezvous service that helps establish communication between Flash Player or Adobe AIR clients. Once two clients are connected to Stratus, they can send data directly client to client. The APIs in Flash Player 10 and Adobe AIR 1.5 allow for point-to-point communication between a small number of subscribers. Publishers have to send data to all subscribing clients, so the number of subscribers is limited to the available bandwidth on the publisher end.

If data can’t be sent client to client, or if you need to publish to a larger number of subscribers, use Flash Media Server 3 or the upcoming Flash Media Server 3.5 ( to fallback for Client-Server data delivery.

What is available today?
The Stratus technology page is now live on Adobe Labs at Developers can use their Adobe ID to sign up for a unique developer key that is required to connect to the Stratus Service. While it is in beta, the Stratus service is free for developers to use. To help developers get started, we’ve also provided a sample video phone application. The working sample is live on the Adobe Labs site and we’ve provided the source code and a developer center article to help you build your own applications

For more info about Stratus and answers to Frequently Asked Questions go to:

Laurel Reitman
Sr. Product Manager
Flash Media Solutions