Posts tagged "Adobe Flash Video Choice Apple"

We love Choice

[RP from John Nack] Today Adobe ran a full-page ad in various newspapers articulating key company beliefs, and company founders John Warnock & Chuck Geschke–whose PostScript innovations were instrumental in the adoption of the Macintosh & desktop publishing–posted their thoughts on open markets & open competition:

Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.

The full essay from John and Chuck are available from the new Adobe website


Included on this website are some truths about Flash, including truths about Video, Security, Performance and Openness. Specific to video:

75% of all video on the web is viewed via the Flash Player, including videos encoded in the most popular codecs such as H.264 and VP6.

There are many claims that H.264 will kill Flash. However, H.264 is a video codec (which requires a player), while Flash is a complete multimedia runtime, which can play back H.264, among other codecs. Furthermore, Flash provides a complete solution for advanced video distribution, including support for technologies such as streaming, adaptive bitrate delivery, and content protection.

Of course, playing back high definition video can be a CPU-intensive task. This is why Flash Player 10.1 includes support for hardware accelerated video playback across devices from mobile to desktop environments. Now that the appropriate APIs are available in OS X 10.6.3, we are also implementing GPU accelerated video on the Mac, available as a preview release code-named Gala. This can significantly improve both CPU usage as well as battery life.

Specifically commenting on open-ness + video – we’ve done a lot to enable the full ecosystem with detailed information on file formats for Flash by opening up specs for SWF, FLV/F4V and RTMP – we publish these format specifications on with the goal to enable an wide ecosystem used by media publishers to deliver video and drive their businesses around video.

To extend this even further, this week we also announced HTTP Dynamic Streaming that will continue to extend this open-ness with 2 new open file formats F4F media (based on ISO standard MP4 fragments), and F4M media manifest for media delivery when we release later this month. The Open Source Media Framework is another initiative we’re working on with industry leaders to shape a common media playback experience to help enable new businesses create video players that can use numerous services like content delivery, advertising and analytics.

We <3 Freedom of Choice