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June 25, 2008

Adobe Product Improvement Program – What is it?

Now that Acrobat 9 is available, once you install any of the windows versions of the product, you will notice a new option called the Adobe Product Improvement Program (APIP). Oh, and when Adobe Reader 9 is available, it will also have this functionality.

APIP is an opportunity for you to help us improve Acrobat, in a similar fashion to the product improvement programs run by others in our industry — like those from Microsoft, Google and Intuit.

You might wonder why Adobe has decided to go down this path. Well… we’re just opening up a new channel for customers to provide us feedback. Today, we have multiple venues to gather feedback from our customers — user groups, focus groups, participation in pre-release programs, and so on. This is another way for you to provide feedback to help us improve Acrobat and our goal is that the information collected will help us create a better Acrobat/Adobe Reader in the future.

So what happens when you participate?

#1 information about how you’re using the product, for example, how you use certain features and functions within the application are sent to Adobe, but no personal information is collected — it is 100% anonymous.

#2 participating will not affect user experience or performance of Acrobat (or Adobe Reader) and will be virtually invisible to you. Basically, when you quit Acrobat or Adobe Reader the collected information is sent to Adobe (no 3rd party is involved)

Please be aware – and this is important – this is an “opt-in” program — what does that mean? It means, by default the opportunity to participate is turned off. You have to consciously make the choice to elect to participate. You will be prompted one time only — typically on the 5th launch of the product.

You’ll see a screen similar to this (Figure 1) and as seen in the screenshot – the default is “No, thank you”.

Figure 1. Adobe Product Improvement Program dialog box in Acrobat/Reader 9

You need to select “Yes, I would like to help make Acrobat even better” to participate. If you decide to go with the default of “No, thank you” now, and you change your mind later, it’s easy to participate — just select Help > Improvement Program Options (Figure 2) and you’ll see the Adobe Product Improvement Program dialog box (Figure 1) again. This time, just select “Yes, I would like to help make Acrobat even better”, and you’re in!

Figure 2. To recall the APIP dialog box or to learn more, select Help > Improvement Program Options

I’m sure you’re wondering, what’s next? Will Adobe use this in other products? Sure. Again, this is another great way for customers to provide us feedback and for us to incorporate that feedback into products moving forward. Stay tuned. The feedback from our Acrobat and Adobe Reader users will help us determine the “what’s next” and “when”.

If you need or want more information on this program, you have two options:

  1. Select More details… from the APIP dialog box (Figure 1) or,
  2. Visit the APIP site where you’ll find the FAQ and any additional information as it becomes relevant.

I encourage you to take a look – and participate if you want to be a part of Acrobat’s future development.


  • By Adam F - 4:29 AM on June 26, 2008  

    Any idea if/when this will be available for Mac users of the products also?

  • By Don B - 12:42 PM on February 5, 2009  

    I have downloaded Adobe Reader 9 but it will not allow me to open any PDF file on an Internet search engine. It works OKAY with PDF files already on my hard drive but does not work if I want to download a PDF file from the net.
    Please advise.

    [[I’m confused. Are you trying to open PDFs in the browser? or are you not finding PDFs when you search? Assuming that you’re not finding on search — you’ll need to determine that where you are searching (or how you are searching) supports PDF files. However, if the issue is you can’t open PDFs in the browser, that’s a different issue — you’ll need to ‘repair’ Adobe Reader 9 and it will ‘reset’ to open in the browser — lori ]]

  • By Jay A - 3:11 PM on February 21, 2009  

    I’m having the same issue as Don B. When I try to open a PDF in the web browser (Foxfire) the file returns a blank page. When I open Adobe from the program menu and open a file stored on my hard drive, it opens fine.

  • By SEO Bangalore - 5:07 AM on August 1, 2009  

    I too face the same problem.. for me it’s a blank page on firefox, but opens perfectly fine when i choose it from program.. any help is greatly appreciated.

    SEO Bangalore

  • By Zsolt - 8:45 AM on September 18, 2009  

    Great article and very consise understanable clear cut answer Lori Gods work is really shoing in Your work ethics! Best Wishes Zsolti Emmert