While I was in Vienna at IFRA last week, a colleague from Moscow (Roman Menyakin) showed me an ad campaign they had run for Acrobat 9 Pro. Rather cute, but also rather bizarre! Check out episode 5 below.
I know it’s in Russian, but can anyone understand what is going on? Answers on a postcard…
The rest of the series are available to watch on YouTube. Click here to see them all, in glorious HD!
The following important announcement was posted today:
Adobe today confirmed that after three full versions of simultaneous support for 32-bit and 64-bit operating systems, Adobe Premiere Pro CS4 and Adobe After Effects CS4 are the last versions to support 32-bit operating systems. Future versions will be native 64-bit applications which will run only on 64-bit operating systems.
Adobe first introduced 64-bit support with Premiere Pro CS2 and After Effects CS2, and has further optimized and architected for 64-bit with each successive release. Most modern PCs are 64-bit capable: virtually all Intel based Macintosh systems support 64-bit applications directly, and Windows users may select a 64-bit version of Windows to take advantage of the hardware capabilities. By focusing future Premiere Pro and After Effects development exclusively on 64-bit, Adobe will be able to deliver video professionals the best available performance, including increased editing speed, rapid switching among tools, and faster rendering–all of which give users more time to be creative.
Customers are being notified to provide fair notice of any changes regarding the operating systems and hardware supported by Adobe solutions. By announcing these changes now, Adobe customers will have time to plan their migration strategy accordingly. To assist in these efforts, Adobe has provided a free whitepaper on the benefits of running Adobe software on a 64-bit operating system today and in the future: http://www.adobe.com/products/creativesuite/production/pdfs/cs4_production_premium_64bit_wp.pdf.
There is no change to Adobe’s other Creative Suite applications. Those who own Creative Suite 3 and Creative Suite 4 will still be able to use the software on 32-bit operating systems and Adobe does not plan to make any changes to support programs currently in place.
Those that are regular watchers of this page will know my love of animation. This Thursday at Inspired media, Matt West will be talking about (and showing) his work. The following is the description from the Inspired Media site:
Matt West is a lead animator and production manager at Cartoon Network. He trained in traditional animation at Central Saint Martin’s, and has since worked extensively in Flash, animating on series for the BBC (Monkeydust, Charlie and Lola), Channel 4 (The Blue Dragon), Nickelodeon (Terrible Tim) and most recently Cartoon Network, where he was lead animator on Skatoony, a hit show mixing animation with live action. He won the BBC New Animation Award in 2002, and is the author of Making an Animated Film: A Practical Guide. Matt will be talking about the different ways Flash is used to make TV animation, and how it can be combined with Illustrator and After FX to produce different results.
Looks like a good evening. I hope to be showing a couple of features from Flash CS4 as well, but don’t worry, it won’t turn into a corporate demo or anything!
Register here, and if you have work you would like to show, bring along a CD/DVD/memory stick and we’ll play it to the audience through my Mac. See you there…
A much busier day today, though Agfa still had their portable crowd on show.
No, that isn’t me with the hat on!
I found a fabulous display of the worlds best designed newspapers hiding at the back of Hall 2. Missed be nearly everyone I would think, it shows designs from all around the world, chosen by the Society of News Design. Other winners can be seen here. Some of favorites below.
A quiet day… but the first day always is. I was presenting to very small audiences today. Never mind… I had a chance to get to see some of the other stands. I shall upload some pictures later.
May product favorite so far has to be the Flipick. Produced by Mediawide (formally Sansui Software), the flipick allows a user to create a catalogue of products from the Amazon database. Using a combination of InDesign Server and Flex, once logged on you pick the products you want, and a book is built using InDesign templates. This is exported as a SWF file and displayed in the browser. Each product has a link that populates an Amazon shopping basket, and clicking on the ‘make it mine’ button takes you directly to the Amazon site to purchase. Really rather neat.
My Christmas list! Click on the Go Big button to display in a new browser window. Log on to Flipick here to create your own book.
I can see this getting a lot of traction with online businesses. Personalised catalogues for all customers! Cool.
Yesterday at MAX Adobe announced that designers and developers will be able to use Adobe Flash Professional CS5 to create rich, interactive applications for the iPhone and iPod Touch. This announcement means that Flash designers and developers can use Flash Professional CS5 and ActionScript 3 to build native applications that can be distributed and downloaded via the Apple App Store. How cool is that?
For more information, check out the labs page here. There are even some games available for downloading already. As I don’t yet have an iPhone, I have not tested them, and can only advise that they download to my son’s iPod Touch, which will have to do for now.
Flash CS5 beta will soon be available on labs, so do sign up to be emailed when the beta starts.