Hello and willkommen to my Blog …

I was very excited when I learned a couple of weeks ago that we will have the opportunity to maintain a Blog on adobe.com. I immediately sent an email to Gavin to sign me up. So now I am very happy and proud to be the first one of a second wave of public Bloggers for Adobe.

As you probably already guessed from my Blog title, I will cover themes which are outside of the still common view about Adobe. Yes, Adobe is first and foremost well known for its software for Creative Professionals, photo and video. However for a couple of years now Adobe has been implementing a major new strategy to grow in the enterprise software market. So if you want to learn more about my role in this effort please read on…


I joined Adobe in 2003 with one key objective: Execute on a strategic partnership Adobe had just signed with SAP. I have been working in Enterprise Software Product Management for over ten years with a number of companies in Germany and the USA, focusing mainly on Electronic Commerce and Business Collaboration. If you are working in the enterprise software space you always need to deal with SAP, either as a partner or a competitor. So when I joined Adobe I had already worked on partnership projects with SAP in the past. To build and maintain a partnership with an industry giant like SAP is always a challenge and it does not always work out as planned.At first I was puzzled when I learned about the Adobe SAP partnership. What is the value Adobe brings to enterprise software? Where are the synergies?But after further investigation it dawned on me. The integration of PDF and specifically XML based interactive PDF forms into enterprise business processes could solve a lot of issues I had been dealing with in the past: Integrating the casual user into an enterprise software business process, dealing efficiently with remote users and last, but not least, integrating small and mid-sized trading partners into enterprise applications.After joining Adobe in San Jose I relocated to the SAP headquarter in Walldorf, Germany to represent Adobe on site. The last two years I spent a lot of time working with SAP applications and technology teams on integrating interactive PDF forms into SAP business applications and evangelizing the world about it. This year we started shipping the results of the partnership to SAP customers… Interactive Forms based on Adobe software integrated in SAP NetWeaver. The first feedback is overwhelmingly positive. So after igniting the fire in Germany, I recently relocated back to the Adobe headquarters in San Jose.But this is just the beginning. As we move forward, we are discovering more and more opportunities for the use of Interactive Forms in enterprise business processes. In addition to sharing these discoveries with you I will also write about my practical experience with our software, specifically the Adobe LiveCycle Designer and the Adobe document services integrated in the SAP Web Application Server.Finally, and most importantly, I look forward to getting your feedback. There may be topics you would like me to explore in depth, projects involving forms, that you would like to share, and so forth.I look forward to the continuing dialog.Cheers!MatthiasPS: If you want to find out more about me check out the About Page