This is my first blog written in flight (thanks to “gogo” WiFi on Delta.) Flying home from WritersUA conference in Memphis has given me time to interpret and revisit what I learned in the Peabody Hotel. Being up here “in the clouds” is a bit like being at a conference. Conferences are of great value. But we’re in a slightly rarefied atmosphere, we’re exposed to a limited group of smart people, and we have distance from our workplace.
Down there on the ground, back at work after a conference, sometimes things look different. I had an interesting reality check via a short conversation with the woman who sat next to me on the first flight segment. Naturally, we exchanged where we were coming from and going to (both headed home.) She was curious about the conference, not surprisingly, as she had been furiously answering emails and completing reports on her iPad via WiFi and saving all data to drop box.
What they want “down there on the ground”
This is in no way intended to minimize any of the messages presented at the conference; all of the presentations were top drawer. But many of the presenters were consultants or professionals who visit customer sites for some length of time, help discover and implement a solution, and then fly away. The customer stays behind, “down here on the ground” and continues on with work-a-day demands.
My seat mate works in healthcare for an organization that serves many levels of personnel at all stages of medical services and procedures. After I shared some great “in the cloud” visions of how we can strategize our content, streamline our workflows, pay more attention to mobile delivery, she summed up what people down here on the ground want and need.
“You know, all of the people I’m working with just want the information on their iPhones. And they want the information displayed in a way that they can get what and where they need in three clicks.”
I asked for clarification.
“Most of them have less than 7 minutes to read whatever, a policy or a procedure. And frequently they are walking down a hallway reading and navigating with one hand. They are losing patience with the amount of text they have to drill through to get what they need.”