Posts tagged "RoboHelp"

#ICC12: Resizing Content for the Small Screen: Considerations

Much has been written or presented on the process of converting content for mobile devices and tablets. But little has been written about how we must change the way we write for delivery to a device that displays about one ninth of web or PDF content viewed on a single laptop screen.

This blog touches on a few of the points I shared in my Intelligent Content Conference 2012 (#ICC12) presentation, “Resizing Content for the Small Screen: Considerations for Single-Source Authoring for Tablet and Mobile Delivery.” Subsequent blogs and probably an enhanced conference presentation on this topic will follow. Since only two of my 34 PPT slides had been seen before, I was curious how the early riser audience would react. The participants did connect with the message; in fact a few of them missed breakfast staying for an overtime discussion.

From this …

To this

…. In just 5,000 years

  
 

 

Ironically, some of the earliest known business “documents” were composed and read on “tablets.” Some 5,000 years later, we have come full circle to tablets again, only this time they are digitally dynamic, capable of receiving up-to-the-minute correct data. Due to their small size and portability, Sumerian clay tablets held concise, to the point messages in Cuneiform. Now that we are delivering content that was written for another medium to our new, iPhone-sized “tablets”, we need to reexamine the length and relevance of what we intend to deliver.

If I were wearing my Adobe Evangelist hat and wanted to make a shameless sales pitch, I would write about the ease of swapping templates in FrameMaker and Tech Comm Suite to shape content to resemble a small screen while you write. Or comment about single-source publishing from FrameMaker via RoboHelp to a variety of ePub formats. But that’s not my mission today.

Remembering what you hear can “measure” what would effectively display on an iPhone

Colleges provide different tracks for Broadcast Journalism vs. Print Journalism. Why? Because TV or Radio news content must be substantially shorter than what is written for newspapers or magazines. (Substitute your favorite digital equivalents for the media mentioned in the previous sentence.)  Our brains can process and remember more points when visible text is present. When we process information that we hear with no supporting visible text, we can handle about one thought per sentence. And sentences must be shorter; no longer than normal speed speech with one breath. (Please don’t consider my verbal speech/speed and words per breath as a good model to follow!) Continue reading…