Archive for May, 2005

Converse Shoe Configurator – Studio Found

A few days ago we linked to the snazzy new Converse One Shoe Configurator. We also asked if anyone knew who designed and developed it. Well, Tim Kluada from Zaaz, an interactive agency out of Seattle, contacted us to say that they are the responsible for that great little ditty. Nice work.

Announcing Flex Style Explorer

Macromedia Consulting is happy to share our initial version of the Flex Style Explorer.


This application grew out of our experience working with other visual designers and user-experience professionals who were tasked with creating visual designs for Flex applications, and were often asking for some tool to help them in that pursuit.

Continue reading…

Nice Product Configurator – Design Your Own Chuck Taylors

We often reference the product configurators found on MiniUSA and NikeID as examples of great rich experiences. Mini in particular manages to combine a very usable application with verbiage and interactions that reflect the Mini brand. You may want to check out the case study on covering the Mini Site for more details.

We recently stumbled upon Converse’s Chuck Taylor shoe configurator and found it to be another great example of refined user experience in service of guided selling. It was so good that I’m eagerly awaiting a pair of my very own personalized ‘T-Lo’ low top Chuckies. Isn’t that the true test of guided selling?


Does anyone know who designed and built the site?

Visit the Converse Chuck Taylor Shoe Designer site.

Flex Application Starter Toolkit Article in DevNet

John Bennett, a Macromedia Consulting Architect, recently published an article covering MC’s Flex Application Starter ToolKit (FAST). Here is an excerpt from the article…

“FAST addresses two fundamental aspects of Flex application development: event logging and data communications. To support event logging, FAST provides an API modeled after Java’s log4j and a Flex-based event display console. For data communications, FAST exposes a simplified programming interface that provides robust error handling, client-side data caching, diagnostic and performance information, and an underlying architecture that supports large applications and facilitates team development.”

Welcome to Work in Progress

Welcome to the inaugural post of Macromedia Consulting’s blog, “Work In Progress�.

Our organization has been around in one form or another for a couple of years, but the last twelve months have been a particularly interesting period marked by large engagements, team growth and wrestling with the trials and tribulations therein. We’ve learned many lessons along the way and we felt that it was an important part of our mission to communicate these experiences to the community at large especially given that we have the privilege of working with our clients on novel challenges that some of you may not have encountered.

We continue to learn new lessons every day, changing our opinions, refining our methodology. Therefore nothing we write should be considered a fait accompli. Consider it all a work in progress.

Our projects span the gambit of Macromedia products but our main focus over the last year has been designing and building RIA’s with Flex. Organizationally we mirror many traditional consulting outfits in that we offer technical, user experience and business analysis expertise. Because of this, our Blog will probably mirror these domains.

James Surowiecki once said “[When publishing a blog] you always know the readers are smarter than you.� We take this to heart and we realize that many of you who might visit this blog are also in the trenches of creating great digital experiences. So we solicit your opinions and feedback and we look forward to hearing from you.