We often reference the product configurators found on MiniUSA and NikeID as examples of great rich experiences. Mini in particular manages to combine a very usable application with verbiage and interactions that reflect the Mini brand. You may want to check out the case study on Macromedia.com covering the Mini Site for more details.
We recently stumbled upon Converse’s Chuck Taylor shoe configurator and found it to be another great example of refined user experience in service of guided selling. It was so good that I’m eagerly awaiting a pair of my very own personalized ‘T-Lo’ low top Chuckies. Isn’t that the true test of guided selling?
Does anyone know who designed and built the site?
Visit the Converse Chuck Taylor Shoe Designer site.