Author Archive: brampata

World’s first intelligent shoe

This is a nice step into the idea of configuring your digital environment. If only I could burn 300 calories while running through here. Kudos!

If anyone knows who designed this experience, I would love to know.

Website Here


Converse Shoe Configurator – Studio Found

A few days ago we linked to the snazzy new Converse One Shoe Configurator. We also asked if anyone knew who designed and developed it. Well, Tim Kluada from Zaaz, an interactive agency out of Seattle, contacted us to say that they are the responsible for that great little ditty. Nice work.

Nice Product Configurator – Design Your Own Chuck Taylors

We often reference the product configurators found on MiniUSA and NikeID as examples of great rich experiences. Mini in particular manages to combine a very usable application with verbiage and interactions that reflect the Mini brand. You may want to check out the case study on covering the Mini Site for more details.

We recently stumbled upon Converse’s Chuck Taylor shoe configurator and found it to be another great example of refined user experience in service of guided selling. It was so good that I’m eagerly awaiting a pair of my very own personalized ‘T-Lo’ low top Chuckies. Isn’t that the true test of guided selling?


Does anyone know who designed and built the site?

Visit the Converse Chuck Taylor Shoe Designer site.