We just started a Valentine’s day Flash promotion. If you buy Macromedia Flash, Dreamweaver or Fireworks, you get a free visual quick start guide, a month of training, and a free box of chocolates.
You can find more info here.
Ok, so it is a little hokey, but who can turn down free chocolates!?! Plus, the FMA for the promotion on the main site is pretty cool (with some nice jazz playing).